Well, part of their being competitive is being Gary Oak about it by being condescending, shallow, and arrogant about your pokemans skills.
I thought they might carry back the class CoolTrainer, I guess not. Cooltrainer all one-worded like that looks cooler, no pun intended. To me, Ace Trainers seemed more respectable along with their Nidokings and Flareons and other RARES tbh