I bought a new 3DS with Y for my boyfriend, and got the digital copy of Y after buying a Club Nintendo Code from someone for 10$. Prior to that, I had purchased and registered Mario Kart 7 and Super Mario 3D Land in January; had I waited, I would've qualified for the free digital copy of Y, but I had to go out of my way for it instead. It was a bit irritating - NIntendo should've at least included registered copies upwards of three months prior to the promotion. It really sucks for people who, out of loyalty, already purchased and registered games, only to not qualify two months later for a promotion that involved BOTH of the games bought new a couple of months before.
So a new system + four games, technically :)